Prepare for your next trade show with ESP Printing and Mailing

There are many decisions to be made when preparing for your next trade show. What will you hand out at your booth? How much do you need to print? Do you need help with design? How quickly do you need your products delivered? All great questions that could potentially make or break your tradeshow success. Whether you are preparing for a local home show or going to a national show, ESP Printing and Mailing can have you ready to go in no time.
Brochures and Flyers
Tradeshows are a great opportunity to talk to hundreds or even thousands of prospective clients or customers. It is vitally important that you put your best foot forward and present your business as professionally as possible. One way to do that is to have printed literature for visitors to take home and review the comfort of their home office. An article from the Harvard Business Review goes so far to say that “the amount of literature distributed at the show” is a good indicator of trade show effectiveness! If you take 2000 brochures and distribute all of them over the period of your show, that is now 2000 people that have your business information in their hands that likely didn’t have any information about your business before.
First Impressions
The success of a tradeshow also depends on getting people to your table. Having high quality, printed banners and backdrops will make a big difference when it comes to getting people to your table, so you have the opportunity to talk to them. According to a 2017 article on the Huffington Post, our first opinion of someone forms and only 1/10th of a second. That means someone walking past your table as just a split second to determine whether they are interested in what you do.
As you prepare for your next tradeshow, think long and hard about how your booth looks and what you would like visitors to take home to remember about their experience. You may have a split second to impress someone enough to take time out of their day to chat about your business. Take full advantage of that opportunity!